Affidea Group CEO Giuseppe Recchi discusses plans for growth in Healthcare Business International

Affidea Ireland is proud to feature predominantly in an interview with Affidea Group CEO Giuseppe Recchi, discussing Affidea’s strategy for future growth and the power of AI in diagnostic imaging for Healthcare Business International, the largest healthcare media publication to track private medical services across Europe.

Healthcare Europa speaks to Giuseppe Recchi, CEO of pan-European advanced diagnostic imaging provider Affidea, to find out about the company’s foray into outpatient care, the state of AI, and plans for the future.

Healthcare Europa (HE): Affidea is moving more into outpatient care. How does that fit into Affidea’s business model?

Integration matters. Offering more high-quality services to our customers adds more value to our proposition, as it would in any industry. We see a lot of synergies by adding more subspecialty expertise to our current diagnostic imaging capacity, matching specific know-how to local demand.

HE: And this is what you are doing in Ireland at the moment?

GR: Yes. We found an opportunity to enter into ExpressCare, which is part of a wider three-year, €20 million investment in the country. People can enter our facilities without an appointment, which is good for them and relieves the burden placed on A&E departments. Our centres are open 12 hours a day, 365 days a year. They provide services to all patients who attend on a fee-for-service basis, irrespective of private health insurance status. We feel there’s a demand for easy access, fast care, which is synergetic with our core diagnostic business.

Our ExpressCare centres are based on a polyclinic vision, offering a one-stop-shop of healthcare services. So, for example, if you break your wrist playing football, you can attend ExpressCare and our team of doctors will diagnose and stabilise you, offer an X-Ray or MRI scan, treat your injury accordingly, and all of this can be arranged within an hour. They can also ensure you have the correct aftercare – an appointment with a consultant orthopaedic surgeon and follow up care with a physiotherapist. This means patients only need to visit one provider.

We believe the wider our footprint, the better we can position ourselves as the healthcare supplier of reference for a wider group of patients. We also aim to be the best partner for insurers.

HE: Does your Irish experience mean you’d be interested in building a pan-European outpatient network?

GR: We are always expanding and looking for opportunities for future growth…but Affidea is uniquely positioned to offer a tailored service that matches demand – whether that is express care, outpatient, or sub-specialty expertise. There’s no one-size-fits-all approach in a cross-country strategy given the diverse healthcare business models and regulations.

HE: So every market requires a different approach which makes building a joined up network more difficult?

GR: I believe that the healthcare industry is a local game that needs a global mindset. We have a strong network of centres in advanced diagnostic imaging and already a quarter of them have added outpatient capabilities.

Each country has its own business approach but there are trends across markets, such as a shortage of radiologists creating a pressure to increase salaries which is squeezing the operators’ business sustainability. AI technology will empower us and will support radiologists become more productive, efficient and focused on their patients.

So, we want to be able to move (human) resources between countries, but the biggest barrier is currently regulations. Most of the radiologists cannot work outside where they are qualified – but it’s not a different job, there are just different regulations.

They had this problem in the US 15 years go – they solved it with teleradiology but there, there was one system of regulation and one language. Language will be addressed probably through AI, but this regulation is a self-created burden that Europe needs to look at. And it’s not just in healthcare. It’s a recurrent issue in any industry.

HE: We know you’ve been talking to IBM Watson and Microsoft – what is the current state of AI as a diagnostic tool, and is it a threat to the radiologist profession or a tool to assist it?

GR: We are the only healthcare operator in Europe to sit on the Imaging Advisory Boards of IBM Watson Health, and we also sit on the board of Microsoft Cloud. This is in part due to the richness of the datasets we produce – 13 million scans every year in our 246 centres, located in 16 countries across the continent.

AI-powered medical imaging systems can produce scans that help radiologists identify patterns – and help them treat patients with serious conditions more quickly. The result is clear, more accurate, quality care. Some studies have demonstrated differences in interpretation between radiologists reading the same scan as high as 30%. Some AI has an accuracy of around 90-95%, which is very high. Some are already certified in Europe or the US, which is the threshold to make a project bankable.

Will it be possible to get to 100%? Probably. But it doesn’t mean human radiologists will disappear. We will never let a machine operate on its own. I compare it to autopilots in planes. What I see happening is all the most advanced centres will have radiologists plus AI.

AI can help radiologists identify patterns. When you take a scan you get about 2,000 tonnes of grey. The human eye can only detect about 20; therefore, we should do everything we can to increase the capacity of the radiologist to read all the available data. That’s where AI will improve things – it will read through a lot more data than is physically available to radiologists. For me, it’s about speeding up diagnostic processes, enabling doctors to automate routine procedures and processes, allowing them to focus on the most complex and critically ill patients and more efficiently and effectively diagnose and treat, minimising mistakes. It’s an instrument of precision.

At a glance – Affidea

  • Present in 16 countries across Europe, 246 centres , over 7,500 professionals, producing 13 million scans every year
  • European healthcare provider sitting on the Imaging Advisory Boards of both IBM Watson Health and Microsoft Cloud
  • 50% of the European winning centres awarded by the European Society of Radiology belong to Affidea

Source: Healthcare Business International

The foundation upon which Affidea has been built is trust. Both doctors and patients know that we strive to provide the best standard of care, delivered by the best professionals with the most modern technologies. Patients trust and rely on doctors. Doctors trust and rely on us.
What’s Affidea’s secret to transforming the standards of healthcare service provision? Our people. Healthcare professionals that know what they are doing and care about what they do. They make us who we are today. And who we want to be tomorrow.
We implement the highest standards and procedures to ensure safety. Affidea is committed to becoming the first European diagnostic provider to shape a new paradigm in patient safety by introducing a company wide Dose Excellence Programme ensuring the right balance between dose and image quality.
Affidea has an extensive network of international affiliations with the world’s top medical institutions to ensure that our doctors always have immediate access to the latest medical knowledge, clinical guidelines and medical procedures in all Affidea medical centres in order to ensure the highest quality diagnostics and cancer treatment.
We know that hospitality is important.  We care about how you feel and want to make each visit  to an Affidea centre as comfortable as we can.  An exceptional patient experience is ensured by delivering a personalised service in modern and comfortable service settings where you feel safe and confident that you are receiving the highest quality medical care.
Technology has done more for health today than it has ever done and will do even more in the future. Affidea is committed to operating a best in class medical equipment base and maintain it’s long standing relations with major equipment producers to ensure our patients will always have access to the latest, most innovative and effective technology.
We develop and exchange best practice. Patients deserve to know what we do, how we do it and why we do it. The continuous improvement of all Affidea care delivery processes is achieved by capitalising on the company’s extensive experience in 14 European countries and an organised effort to share best practice to improve patient safety and patient experience.