Affidea’s Affinity Champions’ patient-centric approach

Quality healthcare companies today must respond to patient needs in a personalised way, all the while focusing on clinical excellence. We understand our patients are often anxious when visiting our centres, so they need to feel listened to, reassured and cared for above all else.

At Affidea, our shared goal has always been to provide compassionate care along every step of the patient journey, while at the same time creating a positive working environment for our valued staff.

Affidea values
Affidea values

With that mindset at the heart of everything we do, we realised that as a company we require more than world-class medical care. As a healthcare differentiator, we need to go the extra mile to pay special attention to our patients’ comfort and to achieve this we need highly engaged staff who demonstrate our values on a daily basis.

The Affinity Programme represents an holistic approach to our patient-centric culture and our dedicated Affinity Champions raise awareness on the importance of outstanding customer service to our staff around the country; celebrating successes and rewarding those who exemplify these values.

Through the Affinity Programme, we make sure that adequate training is delivered to staff at all levels, emphasising the importance of open communication, even in the most difficult of situations.

HR Manager Yvonne Hanrahan said; “Our Affinity Champions work in patient-facing roles and demonstrate exceptional commitment in their work and support of each other. These role models in patient care welcome change and knowledge sharing; their teamwork embedding empathy and compassion in our company DNA. We collaborate regularly to discuss how we can continually improve our processes and then communicate these learnings back to our more than three-hundred staff north and south.”

It’s an exciting time of change and innovation for us here at Affidea as we constantly learn and evolve, to ensure we are looking after our staff and our patients like no-one else. Thank you to all involved for their time, effort and fun, creative ideas to help us become a change-maker in healthcare.

The foundation upon which Affidea has been built is trust. Both doctors and patients know that we strive to provide the best standard of care, delivered by the best professionals with the most modern technologies. Patients trust and rely on doctors. Doctors trust and rely on us.
What’s Affidea’s secret to transforming the standards of healthcare service provision? Our people. Healthcare professionals that know what they are doing and care about what they do. They make us who we are today. And who we want to be tomorrow.
We implement the highest standards and procedures to ensure safety. Affidea is committed to becoming the first European diagnostic provider to shape a new paradigm in patient safety by introducing a company wide Dose Excellence Programme ensuring the right balance between dose and image quality.
Affidea has an extensive network of international affiliations with the world’s top medical institutions to ensure that our doctors always have immediate access to the latest medical knowledge, clinical guidelines and medical procedures in all Affidea medical centres in order to ensure the highest quality diagnostics and cancer treatment.
We know that hospitality is important.  We care about how you feel and want to make each visit  to an Affidea centre as comfortable as we can.  An exceptional patient experience is ensured by delivering a personalised service in modern and comfortable service settings where you feel safe and confident that you are receiving the highest quality medical care.
Technology has done more for health today than it has ever done and will do even more in the future. Affidea is committed to operating a best in class medical equipment base and maintain it’s long standing relations with major equipment producers to ensure our patients will always have access to the latest, most innovative and effective technology.
We develop and exchange best practice. Patients deserve to know what we do, how we do it and why we do it. The continuous improvement of all Affidea care delivery processes is achieved by capitalising on the company’s extensive experience in 14 European countries and an organised effort to share best practice to improve patient safety and patient experience.